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Brandjam - Humanizing Brands Through Emotional Design ,
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Brandjam - Humanizing Brands Through Emotional Design , Marc Gobe, emne: design,
Sprog: Engelsk
Sidetal: 319
Udgivelsesdato: 06-03-2007
ISBN13: 9781581154689
Vægt: 598 g
Dybde: 23 mm
Bredde: 162 mm
Højde: 234 mm
Forlag: Allworth
Format: Hardback
Udgave: 0
NY
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. - Follow-up to Emotional Branding--50,000 copies sold in nine languages - Insider's look at creating powerful, compelling brands and identities - Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas ov
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