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Consumer Behaviour: A European Perspective (Fourth Edition)
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Consumer Behaviour: A European Perspective (Fourth Edition)
Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
Note
Contains pencil notes on some pages. Otherwise in great condition.
Description
This fourth edition of Consumer Behaviour: A European Perspective provides a comprehensive and engaging introduction to consumer behaviour, with a strong focus on European markets. The book connects core consumer behaviour theories with real-world challenges faced by practitioners, making it highly relevant for both academic study and applied marketing work.
The structure follows a distinctive micro-to-macro framework, offering a multidisciplinary perspective that integrates psychology, sociology, and marketing. The updated edition includes revised chapters, expanded coverage of contemporary consumer research, and enhanced case materials that reflect current trends and data profiling of European consumers.
The book is particularly suited for second- and third-year undergraduate marketing students, business students studying consumer behaviour, and postgraduate students in marketing. It is also a valuable reference for lecturers and professionals seeking a solid theoretical foundation combined with practical insights.
ISBN: 978-0-273-71726-3
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