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The Context Marketing Revolution
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Stand: Som ny - ingen synlige brugsspor
Harvard Business Review Press 2020. Engelsk hardcover på 240 sider i flot stand.
In a world of limitless media noise, how can businesses break through to customers? We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Betaling med MobilePay/bankoverførsel. Sender gerne - kan ikke afhentes.
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Sidst redigeret: 3.4.2025 kl. 13:47 ・ Annonce-ID: 8727852
