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Essentials of Corporate Communication Implementing Practices for Effective Repu
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Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
ByCees B.M. Van Riel, Charles J. Fombrun
Edition1st Edition
First Published2007
eBook Published7 August 2007
Pub. LocationLondon
ImprintRoutledge
DOIhttps://doi.org/10.4324/9780203390931
Pages328
eBook ISBN9780203390931
SubjectsEconomics, Finance, Business & Industry
ABSTRACT
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
TABLE OF CONTENTS
chapter|12 pages
Introduction: The Communication System
Title
chapter Chapter 1|25 pages
What is Corporate Communication?
Title
chapter Chapter 2|23 pages
From Communication to Reputation
Title
chapter Chapter 3|19 pages
Creating Identity and Identification
Title
chapter Chapter 4|26 pages
Measuring Corporate Identity
Title
chapter Chapter 5|25 pages
Communicating with the Corporate Brand
Title
chapter Chapter 6|29 pages
Developing a Reputation Platform
Title
chapter Chapter 7|21 pages
Expressing the Company
Title
chapter Chapter 8|26 pages
Communicating with Key Stakeholders
Title
chapter Chapter 9|21 pages
Assessing the Effectiveness of Corporate Communication
Title
chapter Chapter 10|32 pages
Applied Reputation Research
Title
chapter Chapter 11|24 pages
Organizing Corporate Communication
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