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Corporate Communication: A Guide to Theory and Practice by Joep Cornelissen
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Emne: Markedsføring
Corporate Communication: A Guide to Theory and Practice by Joep Cornelissen offers a comprehensive introduction to the field of corporate communication, combining academic theory with real-world practice. The 4th edition explores how organizations communicate with internal and external stakeholders to build reputation, align strategic goals, and manage crises. Covering topics such as branding, media relations, stakeholder management, and corporate social responsibility, the book is richly illustrated with case studies and practical examples. It’s ideal for students, professionals, and anyone interested in understanding how communication shapes organizational success.
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Sidst redigeret: 25.4.2025 kl. 11:43 ・ Annonce-ID: 9380160
