Understanding strategic Management 2/ed , Henry(AG) , 2 udgave
Concise in format, but covering all the relevant material for one semester courses, this textbook provides students with all the essential concepts in a manageable format. A four-part structure and clear approach expertly guide students through the processes of strategic management from analysis, to formulation, and implementation. Contemporary, real-life examples and case studies from a diverse range of business situations illustrate how the core theories operate in practice, revealing the successes but also the pitfalls of different strategic approaches. Extensive online resources, clearly integrated with the book, provide additional material to further understanding and offer practical exercises on the key tools of analysis. A user-friendly writing style is complemented by a wealth of learning features, diagrams, and photos to make the subject clear for students and encourage them to actively engage in critique and analysis.
|Titel||Understanding strategic Management 2/ed||Udgave||2|