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Gamechanger, Peter Fisk, emne: organisation og ledelse
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Emne: Andre studiebøger
Gamechanger, Peter Fisk, emne: organisation og ledelse, Creating Innovative Strategies for Business and Brands. The book is based on deep insights to 100 of the world’s most disruptive innovators today. I started by asking 1000 business leaders to nominate the companies who they believe were “shaking things up” and creating the future in each different sector. The top 100 to emerge were a mix of big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.
They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.
They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.
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Sidst redigeret: 5.2.2025 kl. 22:49 ・ Annonce-ID: 2914724
