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Global Marketing, Svend Hollensen, emne: markedsføring
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Emne: Markedsføring
Global Marketing, Svend Hollensen, emne: markedsføring, Publisher: Pearson
ISBN: 9781292100111
Original pris: $159.95
Global Marketing, Svend Hollensen - ISBN: 978-1-292-10011-1
Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.
This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.
Keywords: Økonomi bøger (CBS/HA almen), emne: økonomi, bøger til Markedsføringsøkonom uddannelsen, CBP bøger
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Sidst redigeret: 28.2.2025 kl. 07:39 ・ Annonce-ID: 2320090
