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Coming Attractions - Reading American Movie Trailo, Lisa Kernan, emne: film og
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Coming Attractions - Reading American Movie Trailo, Lisa Kernan, emne: film og foto, Softback - 2004 - 294 sider. Fin stand - ingen markeringer - ren bog - røg/ dyrefrit miljø.
Perhaps because of their entertainment value, movie trailers manage to skirt the criticism reserved for more blatant forms of advertising. In fact, the popularity of trailers has, in some ways, eclipsed that of the films they are paired with. Many believe that Meet Joe Black, released on November 15, 1998, by Universal Pictures, did better-than-expected business on its opening weekend because the film was released with the trailer for the upcoming Star Wars prequel, The Phantom Menace: a true testament to the power of the movie trailer in modern media culture. It is common knowledge of cinema and cultural studies that trailers are designed to speak directly to audience desire, although the true identity of this "audience," or the film studios' perception of the "audience-as-consumer," has remained somewhat enigmatic throughout cinema's history. Lisa Kernan's new book, Coming Attractions: Reading American Movie Trailers, sets out to unmask both the audience itself and the studios' methods for enticing them to return to the theaters again and again.
In Kernan's view, trailers are not merely advertisements for the films they promote but a cinematic genre in and of itself, with its own set of features and conventions.
Sender - Dao - Pakkeshop - 41kr. Hent evt. 2100 Kbh.
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Sidst redigeret: 14.4.2025 kl. 22:43 ・ Annonce-ID: 2187555
