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Retailization: Brand Survival in the Age of Retail, Keith Lincoln, Lars
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Emne: Markedsføring
Retailization: Brand Survival in the Age of Retail, Keith Lincoln, Lars Thomassen, Anthony Aconis, emne: markedsføring, Retailization: Brand Survival in the Age of Retailer Power.
Hardback with original dust jacket in English from 2006 221 pages published by Kogan Page. ISBN: 0-7494-4689-7.
Good condition.
"Many brands lack the tools needed to prevent them becoming trapped between massive, global retailers and well-informed, demanding shoppers. In this new retail-centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh thinking and new tactics."
SIB GI 2/3/25
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Sidst redigeret: 2.3.2025 kl. 22:03 ・ Annonce-ID: 215841
