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Campaign It! - Achieving Success Through Communication Af Alan Barnard og Chris
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Campaign It! er en bog skrevet af Alan Barnard og Chris Parker. Bogen omhandler strategier og metoder til at opnå succes gennem kommunikation.
Campaign It! - Achieving Success Through Communication Af Alan Barnard og Chris Parker
Produktdetaljer
Forfatter: Alan Barnard, Chris Parker
Forlag: Kogan Page Ltd
Udgave: 1
Udgivelsesår: 2012
Format: Hæftet
Sprog:
Sideantal: 240
ISBN13: 9780749464202
ISBN10: 0749464208
Beskrivelse
Campaign It! by Chris Parker and Alan Barnard presents an innovative guide to redefining the art of campaigning. Rooted in a bold yet simple idea, this book unveils the unique Campaign It! model - a powerful approach to crafting messages that inspire and mobilize change both professionally and personally.
By examining the core elements vital to effecting change - informing, persuading, and building agreement - this book lays out a comprehensive framework which has been embraced by top professionals across business, politics, and society. With its clear, practical insights and a proven methodology, Campaign It! equips you to create compelling campaigns that resonate with influential individuals and organizations, opening the door to achieving success in any sphere of life.
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