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Netnography: Doing Ethnographic Research Online 1st Edition af Robert Kozinets
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Robert V. Kozinets Netnography bog omhandler metoder til etnografisk forskning online. Bogen indeholder teoretiske og praktiske tilgange til at forstå og analysere digitale fællesskaber og sociale netværk.
Product details
Publisher : SAGE Publications Ltd
Publication date : December 22, 2009
Edition : 1st
Language : English
Print length : 232 pages
ISBN-10 : 1848606451
ISBN-13 : 978-1848606456
Item Weight : 14.4 ounces
Dimensions : 6.75 x 0.75 x 9.75 inches
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research.
This exciting new text is the first to explore the discipline of ′Netnography′ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.
The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies, and cultural and media studies.
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