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The New Strategic Selling: The Unique Sales System Proven Successful by the Worl
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Varebeskrivelse
Stand: Som ny - ingen synlige brugsspor
Emne: Økonomi og handel
The New Strategic Selling er en bog inden for økonomi og handel, der fokuserer på strategiske salgsmetoder. Bogen er skrevet af Robert B. Miller, Stephen E. Heiman og Tad Tuleja og indeholder teorier og praksis til forbedring af salgsprocesser.
The New Strategic Selling Økonomi og handel
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Miller Heiman Series) Paperback – 3 Nov. 2003
by N/A Miller Miller Heiman (Author), Robert B Miller , Stephen E Heiman , Tad Tuleja
Product details
Publisher : Kogan Page
Publication date : 3 Nov. 2003
Edition : 3rd
Language : English
Print length : 304 pages
ISBN-10 : 0749441305
ISBN-13 : 978-0749441302
Item weight : 487 g
Dimensions : 15.6 x 1.8 x 23.4 cm
`Efficient, professional... the finest high-level training programme I have ever seen... a mini-MBA in how to sell national accounts.`
Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company
`Even more timely and effective today than when we first adopted it in 1986.`
Gary Hardy, Global Leader of Sales Education and Development, The Dow Chemical Company
The book that sparked a selling revolution...
In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling®, into a global leader in sales and development with the most prestigious client list in the industry.
The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.
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