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Marketing Management: A Strategic Decision-Making Approach Paperback – 1, 2010
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Varebeskrivelse
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Emne: Økonomi og handel
McGraw-Hill Marketing Management bog med titlen 'A Strategic Decision Making Approach'. Forfattet af John W. Mullins og Orville C. Walker Jr. Udgave: McGraw-Hill International Edition. Bogens indhold fokuserer på strategisk beslutningstagning inden for marketing.
Marketing Management: A Strategic Decision-Making Approach Paperback – January 1, 2010 by John W. (John Walker) Mullins (Author)
McGraw-Hill Marketing Management Bog STARTER MED M
Normalt ville jeg tage 100kr for denne bog, men pga standen koster den nu 50kr
Product details
Publisher : McGraw-Hill
Publication date : January 1, 2010
Edition : 7th Revised edition
Language : English
Print length : 560 pages
ISBN-10 : 007126776X
ISBN-13 : 978-0071267762
Item Weight : 2.31 pounds
Reading age : 15 years and up
Dimensions : 7.91 x 0.79 x 10.04 inches
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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