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Branding Chinese Mega-Cities Policies, Practices and Positioning Edited by Per O
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Varebeskrivelse
Stand: Som ny - ingen synlige brugsspor
Emne: Samfundsfag
Branding Chinese Mega-Cities er en bog, der omhandler politikker, praksisser og positionering inden for kinesiske megabyer. Bogen er relevant for studier inden for samfundsfag og byudvikling.
Branding Chinese Mega-Cities Policies, Practices and Positioning Edited by Per Olof Berg and Emma Björner
Bogen er helt nyt! Den har aldrig været brugt.
Bogen er skrevet af Per Olof Berg & Emma Björner
ISBN: 978-1-78347-032-7
BESKRIVELSE:
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang
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