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Leading Digital – Turning Technology into Business Transformation
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“Leading Digital: Turning Technology into Business Transformation”, George Westerman, Didier Bonnet og Andrew Mcafee. Indbundet med smudsomslag, 1. udgave. Udgivet i 2014 af Harvard Business Review Press. 302 sider, illustreret.
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Beskrivelse fra bogens omslag:
If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment — think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it — including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In “Leading Digital”, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries — from finance to manufacturing to pharmaceuticals — are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
• How to engage better with your customers
• How to digitally enhance operations
• How to create a digital vision
• How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
“Leading Digital” is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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