Fiks færdig
Billedgalleri
(1/2)
Branding Chinese Mega-Cities
Til salg
Fiks færdig
799 kr.
Fragt fra 29,99 kr. + Tryg betaling 34 kr.
Tryg handel med Fiks færdig
Fiks færdig er DBA's nye betalings- og fragttjeneste. Efter levering har du 24 timer til at kontrollere varen, før pengene udbetales til sælgeren.
Varebeskrivelse
Stand: Helt ny - uåbnet/med prismærke
Bogen er helt nyt! Den har aldrig været brugt.
Bogen er skrevet af Per Olof Berg & Emma Björner
ISBN: 978-1-78347-032-7
BESKRIVELSE:
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang
Bemærk: Knappen til at vise den fulde beskrivelse har kun en visuel effekt.
Brugerprofil
Du skal være logget ind for at se brugerprofiler og sende beskeder.
Log indAnnoncens metadata
Sidst redigeret: 12.9.2025 kl. 13:00 ・ Annonce-ID: 13949876
