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SWISS GRAPHIC DESIGN
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This is an amazing book, in english, published 2006, By Richard Hollis, on Swiss Graphic Design, with some unbelievably High prices on the internet for a hardback copy in “ as new” condition.
My book is hardback, 272 pages, unused, purchased from a warehouse clearance of an english bookseller.As new condition.
By the 1950s, Switzerland had developed a distinct graphic language and a unique style of graphic design.
Author Richard Hollis traces the growth of one of the most influential movements in graphic design history originating in 1920’s Switzerland and exported worldwide in the ’60s as the International Style. Its simplicity, geometric elements and typography had profound influence on all aspects of design from books and publications, to signage, advertising and packaging.
The chapters extend five decades to historically place the movement amidst political and cultural upheaval, to show how Modernism survived the war, the group identification and labeling in the ’50s, the introduction of the grid and, finally, how the Swiss style was eroding in Switzerland, while it flourished in the rest of the world.
Elegantly balancing text and images on a four-column grid, the single columns present biographical information on scores of artists and designers who played significant roles in the movement. Among the 750 images are examples from major figures, including Theo van Doesburg, Herbert Matter, Jan Tschichold and Armin Hoffman.
Hollis also includes many distinctive graphic contributions from less known designers, such as Pierre Gauchat, whose 1940 poster for a furniture maker is a three-dimensional contrast between the torn edge of brown paper that reveals the geometry in coils of mattress springs.
A recurrent theme is the relationship of Abstract painting and design, and the alliance with Constructivism. Artists whose work converged with Swiss design included Mondrian, Moholy-Nagy and Kandinsky and many Swiss designers also practiced Concrete art, painting geometric forms, using flat colors and mathematical computations to organize their compositions. Above all, articulate designers who wrote impassioned manifestos about the movement fueled Swiss graphic design. Hollis provides plenty of examples of discourse, including excerpts from Neue Grafik magazine, 1958–1965, described as, “the single most important factor in establishing the international influence of Swiss graphic design
Book overview
Swiss graphic design and "the Swiss Style" are crucial elements in the history of modernism. During the 1920s and '30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country's graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.
The book shows design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language.
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Sidst redigeret: 14.8.2025 kl. 23:41 ・ Annonce-ID: 13051126
