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Mary Jo Hatch Majken Schultz Bog Taking Brand Initiative
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Stand: Som ny - ingen synlige brugsspor
Mary Jo Hatch Majken Schultz bog 'Taking Brand Initiative'. Denne bog fokuserer på, hvordan virksomheder kan tilpasse kultur og identitet til branding. Velegnet for dem, der er interesseret i virksomhedskommunikation og brandingstrategier.
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Product details
Publisher : Jossey-Bass
Publication date : March 7, 2008
Edition : 1st
Language : English
Print length : 288 pages
ISBN-10 : 0787998303
ISBN-13 : 978-0787998301
Item Weight : 2.31 pounds
Dimensions : 6.3 x 1 x 9.35 inches
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
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Sidst redigeret: 13.8.2025 kl. 12:55 ・ Annonce-ID: 13005379
