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Consumer Behaviour: A European Perspective 4th Edition
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Stand: Som ny - ingen synlige brugsspor
Emne: Markedsføring
Af Miceal Solomon , Gary Bamossy , Soren Askegaard , Margaret K. Hogg
Product details
ASIN : 027371726X
Publisher : Pearson P T R
Publication date : January 1, 2010
Edition : 4th
Language : English
Print length : 700 pages
ISBN-10 : 9780273717263
ISBN-13 : 978-0273717263
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
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