How Google Works Hardcover – Unabridged, September,

How Google Works Hardcover – Unabridged, September, Jonathan Rosenberg & Eric Schmidt, , emne: anden kategori

How Google Works Hardcover – Unabridged, September, Jonathan Rosenberg & Eric Schmidt, emne: anden kategori

How Google Works Hardcover – Unabridged, September 23, 2014

Product details
ASIN ? : ? 1455582344
Publisher ? : ? Grand Central Publishing (September 23, 2014)
Language ? : ? English
Hardcover ? : ? 304 pages
ISBN-10 ? : ? 9781455582341
ISBN-13 ? : ? 978-1455582341
Item Weight ? : ? 1.12 pounds
Dimensions ? : ? 6.75 x 1.25 x 9.25 inches

NY

Beskrivelse

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but f