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Exploring corporate strategy (Bog)
Til salg60 kr.
Beskrivelse
Exploring corporate strategy (Bog), Exploring corporate strategy (Bog), genre: Bøger, Klik på knappen "Gå til varen" for at se den i vores webshop: www.orderly.shop.
Sprog: Engelsk
Antal sider: 331
Forlag: Prentice/Hall
Udgivelsesår: 1988
Titel: Exploring corporate strategy
Forfattere: Gerry Johnson,Kevan Scholes
Udgave: 2. udgave
Genre: Faglitteratur
Sammendrag: This major textbook has been fully updated to reflect changing views, attitudes and approaches to the teaching of Corporate Strategy at both undergraduate and postgraduate level.
Type: Paperback
Part I
INTRODUCTION TO CORPORATE STRATEGY
Part II
STRATEGIC ANALYSIS
Part III STRATEGIC CHOICE
Part IV STRATEGY IMPLEMENTATION
Gerry Johnson, BA, PhD, is Professor of Strategic Management, Cranfield School of Management.
Kevan Scholes, MA, PhD, DMS, MBIM, is Director of the Sheffield Business School.
Reviews of the 1st edition:
It is a book to be recommended to a wide variety of students, and one which should be found on the bookshelves of most business teachers
QUARTERLY REVIEW OF MARKETING
Undoubtedly this is an important book... doubly welcome as a British book from an international publisher...an excellent book and teaching text
NORTH WEST NEWS
The book is recommendable as a helpful text for undergraduate and DMS levels of study. Lecturers will find it to be extremely useful too, in structuring their own approach to teaching this fascinating subject
JOURNAL OF GENERAL MANAGEMENT
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Lokation
| Annonce-ID | 9876246 |
|---|---|
| Sidst redigeret | 13.5.2025 kl. 11:36 |
