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Marketing fashion : strategy, branding and promotion af Harriet Posner (Bog)
Til salg263 kr.
Beskrivelse
Marketing fashion : strategy, branding and promoti, Marketing fashion : strategy, branding and promoti, emne: Faglitteratur, Klik på knappen "Gå til varen" for at se den i vores webshop: www.orderly.shop.
Forfatter: Harriet Posner
Sprog: Engelsk
Antal sider: 240
Forlag: Laurence King
Udgivelsesår: 2015
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry
Titel: Marketing fashion : strategy, branding and promotion
Udgave: 2. udgave
Genre: Faglitteratur
Sammendrag: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry. 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity, including key theoretical concepts illustrated with industry examples, a broad range of case studies drawn from fashion, textile and retail businesses, comprehensive coverage of digital marketing, and targeted to degree or foundation-level students as well as those contemplating a career in fashion.
Type: Paperback
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Bemærk: Knappen til at vise den fulde beskrivelse har kun en visuel effekt.
Lokation
| Annonce-ID | 9075718 |
|---|---|
| Sidst redigeret | 15.4.2025 kl. 12:43 |
