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The Strategy Process: Concepts, Contexts, Cases 5th Edition
Varebeskrivelse
Stand: Som ny - ingen synlige brugsspor
Emne: Økonomi og handel
The Strategy Process: Concepts, Contexts, Cases 5th Edition , Henry Mintzberg, Joseph B. Lampel og James Quinn, emne: økonomi,
Detaljer
Sprog Engelsk
Sidetal 744
Udgivelsesdato 25-12-2013
ISBN 13 9780273716280
Forlag Pearson Education Limited
Format Paperback
NY
Beskrivelse
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine
The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.
Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.
As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.
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