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Principles of Marketing, emne: markedsføring
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Emne: Markedsføring
Principles of Marketing, emne: markedsføring, Principles of Marketing
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace
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Sidst redigeret: 7.1.2025 kl. 22:46 ・ Annonce-ID: 5902535
