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Guerrilla Marketing af Jay Conrad Levinson
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Stand: Brugt - men i god stand
Emne: Markedsføring
Sprog: engelsk
Guerrilla Marketing - Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
Udgivet af Houghton Mifflin Company i 2007
Paperback med lette brugsspor
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Sidst redigeret: 20.2.2025 kl. 12:47 ・ Annonce-ID: 3269804
