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AUDI ELVIS (2001)
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In 2001, German automobile manufacturer Audi aired television commercials in Europe to promote their new electronically controlled continuously variable (or stepless) "multitronic" transmission. The Frankfurt, Germany branch of advertising agency Saatchi & Saatchi, headquartered in New York City, produced the Audi commercials featuring an Elvis impersonator whose car had broken down.[1] The Elvis impersonator and his Wackel-Elvis were picked up by a friendly fellow driver - played by German actress Karina Krawczyk[2] - in an Audi equipped with the new transmission. The punch line of the commercials was that due to the lack of shifting motion while accelerating with the continuously variable transmission the Audi was equipped with, the Wackel-Elvis dashboard figure did not wobble as it had done in the Elvis impersonator's car before it broke down, causing disappointment for the impersonator.
Det var vist en dårlig gearkassen. men Elvis var en sjov ting :-)
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Sidst redigeret: 16.6.2026 kl. 08:47 ・ Annonce-ID: 22295125
