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Strategic Management – Awareness and Change, 8. udgave
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Varebeskrivelse
Stand: Helt ny - uåbnet/med prismærke
Emne: Økonomi og handel
”Strategic Management – Awareness and Change”, John Thompson, Jonathan M. Scott og Frank Martin. Hæftet indbinding, 8. udgave. Udgivet i 2017 af Cengage Learning EMEA. 672 sider, illustreret i farver.
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Beskrivelse af bogen:
This eighth edition of “Strategic Management: Awareness and Change” provides a comprehensive introduction to modern strategy and is essential reading for those who will become future managers as well as managers in practice. Following the ‘analysis, choice, implementation’ model the book moves from examining the strategy process as a whole, through the three approaches to strategy, strategy formulation and growth and retrenchment issues, finally concluding with an exploration of strategy implementation.
Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrow’s business world.
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Sidst redigeret: 9.6.2026 kl. 23:54 ・ Annonce-ID: 19981847
