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Research Methods for Business Students, 8. udgave
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Varebeskrivelse
Stand: Som ny - ingen synlige brugsspor
Emne: Økonomi og handel
“Research Methods for Business Students”, Mark N. K. Saunders, Philip Lewis m.fl. Hæftet indbinding, 8. udgave. Udgivet i 2019 af Pearson Education Limited. 865 sider, illustreret i farver.
Bogens stand er næsten som ny – har 12 sider med nogle få understregninger / markeringer i marginen med kuglepen eller gule highlight-overstregninger, men ellers er alle siderne rene og pæne uden noter, understregninger e.l.
Beskrivelse af bogen:
This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.
With over 400.000 copies sold, Research Methods for Business Students, is the definitive and market-leading tetboook for students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:
• How do I choose my topic and design the research?
• Why is research philosophy relevant to my research?
• How do I collect and analyse my data?
• When and what do I need to write?
With the 8th edition, you will discover:
• Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review. Successful methods of observation research, collecting data using diaries, online survey tools, audio recordings and visual images.
• New cases that use up-to-date scenarios at the end of each chapter.
• Boxed examples of research methods in the news.
• A glossary of clear definitions for over 700 research-related terms.
• Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research.
Bemærk: Knappen til at vise den fulde beskrivelse har kun en visuel effekt.
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Sidst redigeret: 21.3.2026 kl. 23:40 ・ Annonce-ID: 19737764
