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Outside Insight af Jorn Lyseggen (Bog)
Til salg159 kr.
Beskrivelse
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Forfatter: Jorn Lyseggen
Sprog: Engelsk
Antal sider: 320
Forlag: IdeaPress Publishing
Udgivelsesår: 2017
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Titel: Outside Insight
Udgave: US Edition
Genre: Faglitteratur
Sammendrag: The world today is drowning in data. Everyone is trying to figure out what “big data” means ... but what if most of them were looking in the wrong place? Leading by looking only at internal data is like driving a car looking in the rear-view mirror. In a world where insights are publicly available, the key to success isn’t looking inward ... it is learning to do the opposite.
Type: Hardcover
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Lokation
| Annonce-ID | 17230393 |
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| Sidst redigeret | 27.3.2026 kl. 10:27 |
