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The Media Student's Book
Varebeskrivelse
Emne: Markedsføring
Gill Branston.
5 udg. Softcover, 437 sider. Som ny, ingen tilskrivninger eller highlightede sætninger.
ISBN13: 9780415558426
The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.
Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:
* Approaching media texts
* Narrative
* Genres and other classifications
* Representations
* Globalisation
* Ideologies and discourses
* The business of media
* New media in a new world?
* The future of television
* Regulation now
* Debating advertising, branding and celebrity
* News and its futures
* Documentary and ‘reality’ debates
* From ‘audience’ to ‘users’
* Research: skills and methods.
Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:
* Slumdog Millionaire
* online access for film and music
* CSI and detective fictions
* Let the Right One In and The Orphanage
* PBS, BBC and HBO
* images of migration
* The Age of Stupid and climate change politics.
The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students.
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Sidst redigeret: 24.2.2025 kl. 17:11 ・ Annonce-ID: 1305686
