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Beyond the Core: Expand Your Market Without Abandoning Your Roots
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Beyond the Core: Expand Your Market Without Abandoning Your Roots
Chris Zook
A strategic guide from Harvard Business School Press on how companies can grow by expanding into adjacent markets while staying true to their core strengths. Features real-world case studies, actionable frameworks, and insights on sustaining profitable growth. Selected by The Economist as one of the best business books of 2003. A follow-up to Profit from the Core, this book is aimed at business leaders, strategists, and executive teams.
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